Designed to be the ultimate popper, the Chug Norris represents maximum action for minimum effort when popping offshore or inshore, combined with a shape that allows an amazing walk the dog action when worked slow across the surface. We believe it captures all the best attributes of a popper. Years of experience have gone into designing the ideal shape that not only excites fish but is super easy to work.

The ultra-deep cup face design is round at the bottom and square at the top. The curved body contours may not be noticed at first, but these subtle attributes are what helps make this lure unique. The cup shape was tested extensively to get the perfect balance between grip in the water, noise and bubbles, rough water performance and minimal angler effort.

The Chug Norris makes that awesome thumping ‘pop’ as the cup catches the water’s surface and it sticks to the water’s surface, reducing the dreaded popper tumble. ​ When subsurface the Chug Norris displays an awesome swimming action that just makes fish go wild with a huge bubble trail and body wiggle. Aerodynamics mean it casts like a bullet as well.

The small and medium sized Chug Norris poppers also have the ability to be twitched and produce a walk the dog style popper action, unlike any other popper, and this unique action often catches fish when no other surface presentation will entice a bite.

Available in 5 sizes from the micro 50mm / 2” all the way to and mega 180mm / 7”. All sizes offer exceptional action whether worked fast or slow, from a big aggressive pop or a subtle splash. The larger models are built with a stainless-steel metal plate and the largest size filled with foam for the ultimate in strength and durability. This lure might even be tougher than the bloke it was named after. Smaller models feature Gorilla through wire. If you fish poppers, you need the Chug Norris!

  • HD ABS System, an extra strong white plastic for overall strength and durability.
  • HD Foam System, foam filled body for extra strength. (180 models)
  • Diamond Armour internal mesh system, internal strengthening design. (150 & 180 models)
  • Gorilla Through Wire, welded and supported for extra strength. (95 & 120 models)
  • Metal Matrix Plate, stainless steel plate system. (150 & 180 models)
  • Triple Shield Protection, a painting process for long lasting colour.
  • Heavy Duty BKK hooks and terminals.


ModelLengthWeightDiving DepthHooks FittedUsesLocationPRODUCT CODE
Chug Norris 50 Popper50mm/2"3g/0.1ozSurface1X BKK TrebleCastingInshoreCHUG50
Chug Norris 95 Popper95mm/3.75"19g/0.7ozSurface3X BKK TrebleCastingInshoreCHUG95
Chug Norris 120 Popper120mm/4.75"43g/1.5ozSurface5X BKK Inline SingleCastingInshoreCHUG120
Chug Norris 150 Popper150mm/6"83g/2.9ozSurface5X BKK Inline SingleCastingInshore/OffshoreCHUG150
Chug Norris 180 Popper180mm/7"141g/5ozSurface5X BKK Inline SingleCastingInshore/OffshoreCHUG180

Normal plastic was simply not strong enough for our lures, so we designed a special formula of High Density ABS plastic, which is a white colour, and is ultimately stronger than any other plastic used for lure production. These lures feature a thicker wall construction, meaning ultimate strength and durability.

We ensure that the painting process and the quality of the finish on all lures is protected and likely to last longer by applying 3 final coats of a super tough clear resin to the outside of all lures. It provides additional colour depth and ensure that the finish on your lure will last longer.

This is a special internal design process we have implemented for use with clear ABS plastic bodies, where we want colours that are see through, or where using the HD ABS plastic is not required. The internal diamond mesh grid pattern creates an internal framework to strengthen the body of the lure, making it far less likely to be crushed or cracked by large predators. The internal Diamond grid pattern ensure ultimate strength in all applications.

This through wire system has the wire bend around a set of extra plastic supports internally, making the wire less likely to separate from the lure body, and ensuring ultimate strength. The Through wire is also welded at both ends to ensure you never lose that big fish.

This is our special system of injecting foam into the lure body, which creates extra strength in the lure body, but also means in the unlikely event of a huge fish puncturing the outer HD ABS plastic body, the lure will still function perfectly and still float and swim with the same great action it was designed with. In areas with mackerel, barracuda, cubera snapper orwahoo, this system means that lure failure is not going to happen.

The ultimate in strength designed for big fish. The Matrix Metal Plate system features a unique design incorporating a stainless steel plate into the body mold of the lure. The plate is incorporated into the lure with a series of small holes at critical locations in the plate, allowing the molded plastic to weave through the metal plate and create the ultimate in strength. The metal plate means you will never lose a massive fish through lure failure, but the matrix system also means ultimate strength between the metal plate and moulded body

BKK hardware means confidence with every hook set.
Each and every hook made contains the expertise and craftsmanship of over a hundred year's of hook making experience.