Styled on the typical deep bellied baitfish that are so prevalent all over the globe. The Madscad has been designed to be effective in all environments, in a range of sizes for a huge variety of species. This design has been refined over years of testing and many prototypes to get the perfect balance between castability and unique swimming action. This is the go to distance casting stickbait that has set the standard in many fisheries around the world since it’s launch in 2015.

The key design features like the flattened top of the head, the scalloped sides and small tail wings all combine to make the action on this lure truly dynamic. An erratic swimming action when twitched, producing a pronounced thumping side to side darting action. Combined with a level sink and an enticing wiggle on the drop that allow the sides to give off flash and look more like a wounded bait fish. Recommended retrieve when casting is a couple of quick twitches and then a 2-3 second pause to let the lure slowly sink and wiggle and then twitch it again.

Loaded with Nomad Design technology the Madscad is built tough. HD ABS System combines with HD Foam System for body strength and durability, Gorilla Through Wire, welded and supported for extra strength; Metal Matrix Plate, stainless steel plate system (150 and 190 sizes); heavy duty BKK hooks and terminals.

Available in 3.75”/95mm, 4.5”/115mm, 6’/150mm and 7.5”/190mm sizes the Madscad is truly a very diverse lure with the 150 and 190 sizes able to be trolled, and the 190 Deep model having a trolling speed over 10knots and having proven effective as an amazing wahoo/tuna trolling lure.

  • HD ABS System, an extra strong white plastic for overall strength and durability
  • Diamond Armour internal mesh system, internal strengthening design for transparent colours
  • Gorilla Through Wire, welded and supported for extra strength
  • Metal Matrix Plate, stainless steel plate system (150 & 190 models)
  • Triple Shield Protection, a painting process for long lasting colour
  • Heavy duty BKK hooks and terminals.


ModelLengthWeightDiving DepthHooks FittedUsesLocationProduct Code
Madscad 95 Sinking3.75"/95mm22g / 0.8ozN/A4X BKK TrebleCastingInshoreMADSCAD95
Madscad 115 Sinking4.5"/115mm43g / 1.5ozN/A5X BKK Inline SingleCast & TrollInshoreMADSCAD115
Madscad 150 Sinking6"/150mm84g / 3.0ozN/A5X BKK Inline SingleCast & TrollInshore/OffshoreMADSCAD150
Madscad 190 Fast Sinking7.5"/190mm186g / 6.6ozN/A5X BKK Inline SingleCast & TrollOffshoreMADSCAD-DEEP190
Madscad 190 Sinking7.5"/190mm162g / 5.7ozN/A5X BKK Inline SingleCastingOffshoreMADSCAD190

Normal plastic was simply not strong enough for our lures, so we designed a special formula of High Density ABS plastic, which is a white colour, and is ultimately stronger than any other plastic used for lure production. These lures feature a thicker wall construction, meaning ultimate strength and durability.

This is a special internal design process we have implemented for use with clear ABS plastic bodies, where we want colours that are see through, or where using the HD ABS plastic is not required. The internal diamond mesh grid pattern creates an internal framework to strengthen the body of the lure, making it far less likely to be crushed or cracked by large predators. The internal Diamond grid pattern ensure ultimate strength in all applications

This through wire system has the wire bend around a set of extra plastic supports internally, making the wire less likely to separate from the lure body, and ensuring ultimate strength. The Through wire is also welded at both ends to ensure you never lose that big fish.

The ultimate in strength designed for big fish. The Matrix Metal Plate system features a unique design incorporating a stainless steel plate into the body mold of the lure. The plate is incorporated into the lure with a series of small holes at critical locations in the plate, allowing the molded plastic to weave through the metal plate and create the ultimate in strength. The metal plate means you will never lose a massive fish through lure failure, but the matrix system also means ultimate strength between the metal plate and moulded body

We ensure that the painting process and the quality of the finish on all lures is protected and likely to last longer by applying 3 final coats of a super tough clear resin to the outside of all lures. It provides additional colour depth and ensure that the finish on your lure will last longer.

BKK hardware means confidence with every hook set.
Each and every hook made contains the expertise and craftsmanship of over a hundred year's of hook making experience.